⚽🏆🇪🇬 The Egyptian government and ministry of tourism are the African sponsors of the FIFA Football World Cup 2018, currently taking place in Russia. The campaign harnesses the motto of “InvestInEgypt” and “ExperienceEgypt” to market the business opportunities in Egypt and the beautiful touristic destinations around the country. The campaign is supported with the online website for investment and the online website for tourism in Egypt. 💖
🎉🎇 The campaign was launched with the start of the World Cup by celebrating at the Pyramids of Giza in Egypt as seen in the video below.
🏭 A promotional video that showcases the business and tourism opportunities in Egypt was also released by the Egyptian government to support this campaign.
✈️🌊🏖️ As for the touristic perspective of the campaign, another video with the hashtag “#thisisegypt” was shared too.